Emerging faces of SEO

In a simple SEO strategy, you find out the keywords on which you wanted to rank on, you place them in your title, you stuffed them in the keyword Meta tags and finally you load them on the page. But if you were a spammer, it did not really matter if the keywords that you have loaded on your page are related to your business or not.

The search engines take this kind of spamming away. They start using incoming links to your site to determine the importance of your site for deciding how you can rank for terms.

Some of this was motivated to the emergence of Google with their dependence on the Page Rank Algorithm. With the beginning of page rank, and the focus on incoming links, a new form of spamming is started. People started purchasing links from other sites or swapping links in large quantities. But, search engines wanted links to represent a legal approval of your site. Such strategies clearly do not qualify, so the search engines put more and more restrictions on the nature of the links.

Search engines began to estimate the relevance of the links whether you obtain a link from a site on the same topic as yours or not. In fact, a link swaps with an irrelevant site may be harmful.

The huge update by Google was a major progress in making this all reality. Sites that are heavily dependent on swapped links were hammered. For purchased links, Google is investing more and more in strategies to detect these and discount them entirely or punish those who do it.

Now Google is investing in more and more algorithms to better assess what your site (and page) is about. Relevance is king. The perfect link is from a highly respected (authority) site on your topic, from a page on your topic, using anchor text that related to an important keyword, to a directly related page on your site.

So, you should be search engine smart. There are a few things that are required:

1. Don't construct a site with Flash or JavaScript as the major tools because search engines are not able to crawl them.
2. Find the keywords your users are searching on, and use them richly (but not overly) in the text of your pages
3. Make simple hierarchical sites that are easy to navigate.
4. Advertise your site to highly related sites where you are likely to achieve the best incoming traffic. Contact US